Voice-of-Customer (VOC) Research is a powerful and cost-effective for identifying emerging market trends, understanding key customer segments, evaluating new product concepts, and testing marketing messages

  • We’re Experts in VOC – Using VOC to:
    • Identify market trends
    • Provide marketing insights on product/service offerings and sales/service processes
    • Test concepts and marketing messaging
  • We’re passionate about VOC…
  • You’ll Love our QualVox™ Packages

Packages:

PMG offers several QualVox™ VOC packages, ideal for conducting pilot projects for small-to-mid-sized companies and their products or services.

QualVox™ I VOC Survey Package

Type:  VOC / Qualitative

Deliverables: Ten (10) 15-to-20 min. surveys; analysis and summary report.

QualVox™ II VOC Survey Package

Type:  VOC / Qualitative

Deliverables: Thirty (30) 10-minute surveys; analysis and summary report.

Market Dynamics Study

Type:  VOC / Online Quantitative Survey — with several application options, including: Brand Perception Study; Value Proposition Study; or, Product Usage Study.

Deliverables: 100 quantitative web surveys; analysis and summary report.

VOC Support Services

Type:  VOC Consulting Support – Qualitative and/or Quantitative

Deliverables – Examples:  (a) 2-to-3 Qualitative interviews; with survey instrument design, plus analysis and reporting support;  (b) Quantitative web survey instrument design, plus analysis support.

To learn more about VOC applications or packages, click here