Plexus Marketing Group (PMG) specializes in Voice-of-Customer (VOC) research.  We conduct both qualitative and quantitative forms of VOC studies, and we have also developed several ‘packaged’ VOC offerings for fast-turnaround, ‘market pulse’ needs of clients.  For more specialized needs, we offer a broad range of Customized Market Research.

What Sets Us Apart in the VOC Research field?

As we mentioned earlier, PMG’s Market Research & VOC Research value proposition is simple:  We offer flexible, practical, affordable services to provide the right types of customer feedback for your business planning needs.

We’re Experts in VOC, and Have Used VOC for 30+ Years to Provide Actionable Intelligence for Clients. Plus, We’re Passionate about VOC Research!

    • In our early days of using VOC Research, we repositioned a growth product in the bioscience industry
    • We also conducted numerous ‘marketing focused’ Six Sigma surveys for an Industrial Systems and Energy Management client
    • Since then, Plexus Marketing Group has further developed this expertise, which now includes a range of qualitative and quantitative VOC methodologies across B2B industries

We Offer Both ‘Full Service’ and ‘A La Carte Services’ Options

    • Full-Service Approach
      • PMG collaborates with our client to identify key objectives & major survey questions
      • We then develop the survey methodology and execution plan, implementing all aspects from survey design to analysis and reporting
    • ‘A La Carte Services’ Approach
      • PMG and our client collaborate to identify which aspects of the study will be conducted by the client’s team, and which PMG will provide

We’ve Developed Our “QualVox™ Packaged Offerings” to Fit Standard VOC Needs

    • Developed to fit the most common types of VOC Research used by small-to-mid-sized companies
    • Excellent for quick-turnaround and ‘Market Pulse’ surveys
    • Cost-effective and also great for pilot program VOC studies … Click here for details

More About PMG’s VOC Research…

VOC Research is a powerful, cost-effective business tool that is useful for:

  • Identifying emerging market trends
  • Understanding key customer segments
  • Evaluating new product concepts
  • Obtaining current product improvement suggestions
  • Testing marketing messages
  • As well as a variety of other applications

PMG conducts two major types of VOC Research:  Qualitative VOC & Web-Based VOC Surveys.

Qualitative VOC Surveys

  • This VOC methodology uses In-Depth Interviews (IDIs) and open-ended interview questions with customers willing to share their insights about your company’s products and markets, as well as their experiences and challenges/pain-points in doing business with your company.
  • While this methodology may also utilize some closed-ended, quantifiable questions, its primary focus is on uncovering customer perceptions, preferences, and opinions.
  • For client reporting of VOC results, we also use several analytical techniques specific to qualitative survey results analysis, and we tailor depth-of-reporting to our client’s needs, expectations and budgets.

Web-Based VOC Surveys

  • This type of VOC Research tends to involve shorter, targeted web-surveys, with the option of phone-recruited respondents or panel-based respondents (depending on panel availability).
  • This approach to VOC research focuses on shorter-answer, quantitative survey questions, although a select number of open-ended questions may still be included.
  • PMG collaborates with clients to identify key strategic objectives and address these in its tailored survey instrument and survey methodology development – while also crafting survey questions that engage respondents better, and minimize bias and survey fatigue.
  • Analysis and reporting approaches are flexible and aligned with client needs and budgets.

Our “Customized Market Research” Option

If your needs involve a more specialized type of Market Research study, we offer Customized Market Research services.  Explore our customized options further.