We’re experienced in a range of qualitative, quantitative, and secondary research methodologies and techniques. Typical customized research projects include:
- In-Depth Interviews (IDIs)
- Customer Roundtables
- In-Person & Online Focus Groups
- Customer Satisfaction Measurement (incl. NPS and DMAIC methods)
- Customer Experience (CX) and User Experience (UX) Measurement
- Won/Lost Studies and Sales Channel Surveys
- Online/Web Surveys
- And, other research applications and methodologies
Some of what sets us apart:
- Quality Data Collection with a Process-Driven Approach – PMG focuses on connecting with high-value decision makers and influencers in your target markets. We develop engaging interview guides and utilize proven, process-driven methods, uncovering key insights based on customers’ voices.
- Flexible A La Carte Offerings – If your project only requires limited outside support, we can provide ‘a la carte’ offerings — including survey design, data collection, and/or analysis and reporting. Choose what fits your specific project support needs.
Custom research programs include:
- Quantitative Research – Statistically projectable. Empirically measures specifics about your customers and marketing situation through effective survey methods, such as web surveys and panel-based research.
- Qualitative Research – Uncover emerging market and audience trends via cost-effective, top-line insights. Useful in understanding what content customers value.
- Hybrid Quantitative/Qualitative Programs and Customer-Focused Qualitative Research – Connect and engage high-value decision makers in meaningful dialogue and utilize well-honed, process-driven methodologies to deliver key insights.
Contact us to learn more about our Customized Research Services