If you’re looking for business planning support, or are interested in using Market Research results to develop an actionable B2B Growth Initiative, consider discussing Plexus Marketing Group’s B2B Consulting & Growth Initiative services with us.  We are experienced in developing and executing Growth Initiatives that can generate growth for your company and its customers.

Plexus Marketing Group started as a Marketing & Sales consultancy, and we’ve built a wealth of knowledge and experience in a number of B2B Consulting areas during our firm’s history.  We’ve worked on short-term projects aimed at capitalizing on software product sun-setting, and we’ve also implemented multi-tier, multi-year projects such as inside sales department establishment and growth.  Some key areas that PMG has experience with include:

  • Consultation and interpretation of research results
  • B2B Growth Initiative consulting, design and execution
  • Strategic Marketing & Sales consulting, planning and execution
  • Customer Engagement & Demand Generation strategy, development and execution
  • Marketing communications strategies and execution

In addition, here are some examples of B2B Growth Initiatives we’ve designed, planned and successfully executed:

  • Medical Diagnostic Promotional Campaign Aimed at Generating Pull-Through Sales for a New Respiratory Diagnostic Test Product in the Urgent Care Market
  • Web Survey plus White Paper in Unmanned Aerial Vehicle Market for Publisher & their UAV Manufacturer Client in Preparation for Webinar-Based Promotional Campaign (implemented by the Publisher client)
  • Secondary Research to Develop Targeted Prospect Databases in Twelve (12) Niche Medical Device Sub-Markets for Lithium Battery Subsystem Component Manufacturer, followed by High-Level Lead Qualification & Appointment Setting Campaign in Each Niche Market
  • Custom OEM Prospect Database-Build in Four (4) Automation Markets for a Major Industrial Automation Company
  • Reactivation of Inactive Customer Accounts via Inside Sales Initiative (6-month effort generating $18M incremental sales) in the Test Equipment Rental and Leasing Business for a Major Equipment Manufacturer
  • CRM System Configuration & Sales Rep Sales Training for Crop Protection Product Technical Sales Team (initial month setup and onboarding, plus several months of ongoing sales coaching support)

We have many more examples that we could share.

Contact us to arrange a complimentary 30-minute discussion call to explore areas of interest that your firm may have. We’ll share ideas on how we can help you develop, implement, and achieve success with your key B2B Growth Initiatives.