Marketing Services Solutions for Better Business
Plexus Marketing Group Inc. is an Atlanta-based marketing services firm that specializes in customized marketing & sales support projects in 3 key practice areas: (a) Market Research (for B2B and B2C applications, as well as Customer Satisfaction Research), (b) Sales Lead Generation (for B2B marketing and sales), and (c) Specialized Services & Marketing Consulting.
We are a ‘boutique’ marketing services firm that generates actionable project results for our clients by combining two key skill sets: our ability to engage Business-to-Business (and high-value Consumer) decision makers in meaningful dialogue that yields rich qualitative data … and, our extensive operational experience in market research and sales lead generation using well-honed, process-driven approaches. Our aim is to help our clients better target, engage with, and retain their best customers and prospects – resulting in profitable and sustainable business growth.
Plexus Marketing Group Inc. was founded in 1987 as a specialized Business-to-Business (B2B) telemarketing and direct marketing consultancy, and we expanded into the marketing services business in 1989. Since then, we’ve been conducting both market research projects and B2B sales lead generation programs in a range of verticals, including: Biosciences / Agriculture … Medical / Healthcare / Wellness … Energy / Oil & Gas / Renewables … Industrial Automation … Information Technology … Financial … Architecture / Engineering / Construction … Manufacturing … and other B2B segments.
We’ve supported a wide variety of corporate clients, including AGCO, FMC Corporation, General Electric, Interface, John Deere, Monsanto, Siemens, and others. We’ve also worked with numerous growth companies, marketing agencies and marketing/business consultancies to conduct both qualitative and quantitative market research projects, as well as B2B sales lead generation programs.
We provide a range of Market Research services (B2B and B2C), including: Qualitative Research (one of our specialties, including In-Depth Interviews, Focus Groups, and a variety of other qualitative techniques) … Quantitative Research (including Phone-Recruited and Other Web Surveys, and Phone Surveys) … and Customer Satisfaction Research (including NPS Tracking, VOC Studies, and Won/Loss Surveys).
B2B Lead Generation & Sales Support
We offer a number of B2B Lead Generation & Sales Support services to support your demand generation initiatives, including Sales Lead Generation, Event/Seminar Recruiting, and Other Sales Support Services. We ensure lead quality and call productivity through use of our proprietary 8 Step Process-Drive Operational Approach, and we also provide related support services such as custom database building and on-going lead nurturing.
Specialized Services & Marketing Consulting
We offer a number of Specialized Services that fit the unique needs of clients such as strategic planning and customer insight groups, product innovation teams and entrepreneurs, and other types of business decision makers. Examples of some of our Specialized Services include: secondary research projects and emerging market trend assessments … inside sales pilot programs … fallen-away customer reactivation initiatives … and user experience improvement consulting.